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Google’s New Hummingbird Algorithm Update

Google’s new Hummingbird algorithm can be summed up this way: If you’re writing good search engine content, don’t sweat it. You have nothing to worry about. This is the consensus opinion from many SEO professionals.

Google called a press event in late September 2013 to announce the biggest update to its search algorithm in 12 years. SEO analysts had detected its presence back in August; however, Google revealed that Hummingbird has been making trial runs for nearly four months. The event was called to officially announce Hummingbird to the world.

The question, of course, for all SEO companies and website owners centered on the impact that Hummingbird would have on websites. With memories still fresh among website owners of the Panda and Penguin iterations ripping their webpages the past 18 months, it was a question of some relevance. Many businesses claimed that they had lost millions of dollars and countless visitors after Panda and Penguin visited their websites. The biggest questions were these:

* Must I change more on my website?

* Must the SEO strategy be changed again?

* Am I ruined?

Well, SEO wizards are telling website owners and SEO companies to relax. If companies are following Google-approved and known white hat SEO practices, which means creating great content for visitors, then there’s nothing to worry over.

Danny Sullivan, who wrote the FAQ article about Hummingbird for Search Engine Land, summed up Hummingbird well: “No, SEO is not yet again dead,” Sullivan wrote. “In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.”

In fact, SEO wizards are predicting that original content, along with quality links, will help ensure high rankings in search results as Hummingbird makes its way through the web landscape.

The key to learning about and pleasing Hummingbird is to understand where Google wants to take visitors in the World Wide Web. In its most simple terms, Google has stated that it wants to take Internet visitors to the exact place they want to go. That is the goal for Google, and its very survival depends on achieving that goal. Searchers can become frustrated when they want information, and the search results returned by the search engine misses the mark by a mile. Hummingbird is designed to hit the mark with better precision, according to Google.

Josua Steimie, in a Forbes article, urges readers not to think that Hummingbird is the new Godzilla incarnation of Panda and Penguin. “Don’t fall into that trap,” Steimie writes. “If you’re the best at what you do, these updates Google has been rolling out are opportunities to separate yourself from your competition.”

Steimie goes on to explain that website owners who present great content to visitors will benefit from Hummingbird. In fact, Hummingbird will aid those to rise above the competition. Black hat SEO developers, who rely on spammy content and copied articles, will fall from grace and be banished to the SERP swamps.

Hummingbird takes its name from the fact that this iteration is precise and fast, Google said in a press release. It’s designed to return more relevant search results to visitors.